Its origin goes back to 1889, when it was born as the first great tailoring in Chile under the command of Salvatore Falabella, an Italian immigrant who resided in Chile. Later, in the 1930s, Alberto Solari joined, who gave a great impulse to the store incorporating new products and stores.7 His first place outside of Santiago de Chile was built in Concepción in 1962. He creates his credit card , CMR Falabella, in 1980. First Falabella store in Santiago de Chile. As a result of its expansion, it has also entered other businesses through its subsidiaries: Financial services business through Banco Falabella in Chile, Peru and Colombia. Tottus Supermarkets in Chile and Peru. Stores for equipment and home improvement Sodimac, Sodimac Constructor, HOMY, Homecenter Sodimac Corona, Imperial, Dicico and Maestro, with presence in Chile, Peru, Colombia, Argentina, Uruguay and Brazil. Manufacture of clothing and real estate investments in shopping centers (50% of Mall Plaza, 45% in Plaza Vespucio, both in Chile and 100% of Malls of Peru in Peru). Opening of its tourism agency, Viajes Falabella. Currently the company has more than 37 branches throughout Chile and branches in Peru, Colombia and Argentina. In 1996, he made his debut at the Santiago Stock Exchange. In addition, in 1999, it acquired 20% of Farmacias Ahumada (which has a presence in Chile, Peru and Mexico) .7 In Chile it competes with other large stores such as Ripley Corp. S.A. And Paris (the latter is its main rival). Bethia owns 12.5% of Falabella. The company is controlled by the families Solari, Cúneo and Del Río, all of them Chilean. Well known are her advertising campaigns, among which are "Beauty, 100% attitude" starring Cecilia Bolocco, former Miss Universe Chilean, 7 fantastic days (since 2006 the limit of 7 days was eliminated leaving only in Fantastic Days), The OfertAhorros, Sales on sale, Happy Easter for all, starring the Argentine model Valeria Mazza or the Puerto Rican singer Ricky Martin, among others.
In addition, it has a customer loyalty program called CMR Puntos, which depends on CMR, its credit manager. On May 17, 2007, Falabella agreed to merge with D & S to form the largest retail company in Chile, but a ruling8 from the Free Competition Defense Court on January 31, 2008 rejected the transaction, The merger would produce a huge change in the market structure, creating a company that would be the dominant player in the integrated retail and all its segments and a substantial and lasting decrease in the conditions of market competition that would be detrimental to the consumers. In the same year it acquired 60% of the largest hardware store in Chile, Imperial. In 2012, Subtel accepts the request made by Falabella to become a Virtual Mobile Operator inaugurating during the first quarter of 2012 such service. In the second quarter of the same year, the chain opens another store in Bogotá, at the Titan Plaza Mall. In April 2014, the fifth collection of Basement is released by Kate Moss. At the beginning of May 2014, it was announced that the model Gisele Bundchen would become a model of the brand, 9 10 leaving aside Valeria Mazza only for the Christmas promotions of the end of that year. Also launched its first campaign titled "Blue", based on blue tones and light clothes for spring - summer In 1996, I made his debut at the Santiago Stock Exchange. In addition, in 1999, it acquired 20% of Farmacias Ahumada (which has presence in Chile, Peru and Mexico) .7 In Chile it competes with other large stores such as Ripley Corp. S.A. And Paris (the latter is its main rival). Bethia owns 12.5% of Falabella. The company is controlled by the families Solari, Cúneo and Del Río, all of them Chilean. Cecilia Bolocco, former Miss Universe Chilean, 7 fantastic days (since 2006 the limit of 7 days was eliminated leaving only in Fantastic Days), The OfertAhorros, Sales On sale, Happy Easter for all, starring the Argentine model Valeria Mazza or the Puerto Rican singer Ricky Martin, among others.
