Something curious is happening in a Latin American country, that country is Mexico and that "something curious" is that although its economy is not currently the best to estimate in expenses or better in unnecessary luxuries, according to statistics of the bbc In the last 5 years the purchases in luxury cars, jewels rose by 25.9%. On the other hand in the last years most of the purchases realize the call "aspirational middle class", a growing sector of the population integrated by people with income above average. One of the causes of this big problem is fashion, since according to several statistics people buy more just for "being fashionable" before societies, there are currently two segmenes or groups one of them are "trendy" are characterized By being buyers of luxuries with the aim of showing off, while the other segment of buyers are characterized by "no matter whether or not they like an item, they will buy it while the brand looks"